Lech Zürs am Arlberg is recognised as one of the pioneers of winter sports. It has been one of the top winter sports destinations in the Alps for over 100 years. Lech Zürs offers the perfect tourist infrastructure set in a paradisical landscape and combines it with warm hospitality. The holiday region is one of the most innovative tourism areas ever and is, as such, constantly setting new standards. In Arlberg, tradition and modernity, identity and innovation are harmoniously combined. The local population's self-image is characterised by a sense of their own identity as well as an openness to the wishes and desires of visitors. Here the motto really is "more time, more space". So it is no wonder that Lech Zürs is a member of the distinguished circle of the twelve "Best of the Alps”.