Austria’s first big ‘influencer’ ski day
Mountains instead of smartphones – hitting the slopes instead of swiping touchpads – live snow flurries, not livestream – because the best stories on Instagram, Facebook, etc. don’t happen at home on the sofa, but out in the natural world. That’s why, on December 8th, 2018, Kästle is hosting Austria’s first big ‘influencer’ ski day in Saalfelden Leogang, so that you can spend a day on the slopes together with some of the stars of social media. Not only will you be able to meet the Insta-stars in person, but you’ll also be able to test out Kästle’s latest ski models and party on in some pretty spectacular locations.
Every day, Instagram spoils us with the most stunning mountains imagery. Ambassadors, influencers and professional athletes give us regular updates on their projects, trips and expeditions. On many a dull school or work day, they transport us to the most inspiring locations and mountain scenery. Many of their posts and amazing stories attract a huge following. But who are the people behind these social media accounts? That’s what we’d like you to find out by spending a day ripping up the slopes together with these influencers at the Kästle Ski’n’Reach in Saalfelden Leogang on Saturday, December 8th.
Skiing with Freeride World Champion Lorraine Huber and Communication Designer Linda Meixner
They give you an insight into their life, their work, their sport and what they’re passionate about. You can access their news all year round, yet your relationship to them is still only ‘virtual’. But on December 8th you’ll be able to meet and ski together with Linda Meixner, Elias Schwärzler, Lorraine Huber, Griffin Post, Susi Moll, Laura Schlömmer, Katharina Tordi, Theresa Nunner, Katharina Kestler and Alena Paschke on the slopes of the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn region. Naturally, a day like this wouldn’t be complete without a warm-up party in the coolest boutique hotel in the Alps, the Mama Thresl, and some serious après-ski (including a welcome drink) in the most stylish mountain bar in the World, the Hendl Fischerei.
This is how you can take part
Follow @kaestleski and either @lindameixner, @elias_schwaerzler, @lorrainehuber, @griffpost, @sanne_mo, @alltimelaura, @snowwhite.and.the.summits, @therry_nu, @alenapaschke or @kaddi_kestler on Instagram and keep an eye out for their posts and stories throughout November, because each of them will be inviting 30 of their followers to the Ski’n’Reach in Saalfelden Leogang. If you’re one of the lucky followers, then you’ll get an exclusive Ski’n’Reach package which includes a reduced-price ski pass, a meal voucher and two drinks vouchers for just 69 euros. You’ll meet your Insta-star host and will join them and a small group of followers for one-and-a-half hours of skiing, while testing out Kästle’s latest skis. Your name will also be on the exclusive party guestlist at the Hendl Fischerei bar.
The influencer who invites you will send you a link to your Ski’n’Reach package, so you can join their elite group of 30 followers. The link will take you to a payment page for the package with terms & conditions.
Line-up for the Kästle Ski’n’Reach @saalfelden_leogang
Friday, December 7:
- from 10 pm: Pre-party at Mama Thresl, the “funky” lifestyle Hotel in Leogang opposite the Asitz cable car bottom station
Saturday, December 8:
- from 8.00 am: Collection of exclusive Follower Package at Asitz cable car bottom station in Leogang incl.
· 2 drinks vouchers
· 1 meal voucher for chicken, ribs, steak, tapas etc. at Hendl Fischerei by the cable car top station
· Goodie bag
· Ski pass
- 9 am – 3 pm: Kästle Village at the Asitz cable car top station with
· Kästle ski tests
· Meet & greet with the Insta-stars
· Social media box
- 10:30 am – 12:00 pm: First Insta-star ski group. Assemble at Kästle Village
- 13:30 pm – 3:00 pm: Second Insta-star ski group. Assemble at Kästle Village
- from 3 pm: Après-ski party at Hendl Fischerei by the Asitz cable car top station with live music from “Falke und Eule”
- approx. 5 pm: Sun sets on the mountain
- from 7 pm: Party with DJ Lana at the Hendl Fischerei
- 9 pm: Exclusive late-night cable car descent for Ski’n’Reach guests
If you’d like friends or fellow ski fans to join you for the day, they are more than welcome, but must pay the normal price for all of the individual package elements on the day.
The event is being organised in association with the Saalfelden Leogang Tourist Board, the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn region, as well as Mama Thresl, Hendl Fischerei and the Naturhotel Forsthofgut where the influencers will be staying overnight.